Who we are

At Swapurr, we believe a cat’s home should be as smart, stylish, and sustainable as the people who love them. Founded in 2025 by Miranda Bailey, Swapurr was born from a simple observation in a bustling multi-cat household: traditional cat trees wear out fast—and replacing them is wasteful, time-consuming, and anything but convenient.

That insight sparked the creation of the Swapurr Tower—our flagship product and the first modular cat tree designed with both feline instincts and human lifestyles in mind. With its swap-to-refresh design, the Swapurr Tower lets you replace only the high-scratch zones, keeping your space looking sharp while dramatically reducing waste and hassle.

We’re more than a product—we’re a movement toward smarter cat living. One that honors your cat’s natural behaviors, your home’s aesthetic, and our planet’s future.

Welcome to the future of feline furniture. Welcome to Swapurr.